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Learning Resources
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Educational materials about phonetics, linguistics, and naming strategy

Explore curated articles, videos, courses, and tools to deepen your understanding of phonetic principles and brand naming strategies.

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Articles & Research

4 Resources
article
Linguistics

Phonetics: The Sounds of Language

An introduction to phonetics from UC Berkeley, covering the scientific study of speech sounds.

By UC Berkeley Linguistics • 10 min read
article
Marketing

The Psychology of Brand Names

Harvard Business Review on how phonetic elements influence brand name effectiveness.

By Harvard Business Review • 7 min read
article
Linguistics

Sound Symbolism in Language

Oxford Academic research on how sounds carry inherent meaning across languages.

By Oxford Academic • 15 min read
article
Business

The Science of Naming

Scientific American explores research behind effective naming strategies.

By Scientific American • 8 min read

Videos & Courses

3 Resources
video
Education

Introduction to Phonetics

Yale University's "Phonetics and Phonology" lecture by Professor Claire Bowern.

Duration: 71 minutes
course
Workshop

Brand Naming Masterclass

Udemy course on creating distinctive brand names with phonetic principles.

Duration: 2.5 hours
video
Marketing

The Psychology of Brand Names

TED-Ed video exploring the science behind effective brand naming.

Duration: 5 minutes

Tools & Downloads

4 Resources

Interactive IPA Chart

University College London's interactive chart with sound samples for phonetic study.

Web Application

Brand Naming Guide

Novanym's comprehensive guide to evaluating brand name candidates.

PDF

Brand Naming Framework

Igor Naming Agency's downloadable framework for brand naming projects.

Downloadable Guide

CMU Pronouncing Dictionary

Open-source Carnegie Mellon University Pronouncing Dictionary for developers.

API/Dataset

Additional Resources

Explore these external resources for more in-depth information about phonetics and naming.