Naming decisions, explained
Every name we recommend goes through the same analysis available in PhonoPair. These case studies show the reasoning behind real naming decisions — phoneme by phoneme.When building a phonetic brand analysis platform, we had the methodology, the criteria, and the tool — but no name. This is how we ran our own analysis and landed on PhonoPair.
Read case studyA Series B payments company had 40 candidates and no objective way to narrow them. We scored every name, filtered to 8 that cleared the phonetic and semantic bar, and flagged two with trademark risk ahead of European expansion.
Read case studyA pre-launch climate intelligence company needed a name that worked across investor decks, enterprise sales, and two language markets. We generated 60 candidates, scored them all, and validated the final choice with German native speakers.
Read case studyEvery score in these case studies is fully explainable.